7 min read
To thrive in the ever-evolving professional landscape, associations must actively engage Gen Z. But what matters to the next generation?
8 min read
Tags: Advocacy & Engagement, Community Strategy, Engagement, Trade Associations
Online communities are a powerful tool for an association’s advocacy, public policy, and government relations efforts.
5 min read
Tags: Engagement, Non-Dues Revenue
Generate more non-dues revenue to improve the financial position of your association and create great experiences for your members by setting up an online ecommerce store within your community.
9 min read
Tags: AI
Is ChatGPT and generative AI the (right) answer for association communications? Let’s explore what this highly publicized tool does and the ways it could impact your association and job.
9 min read
Tags: Engagement
Looking for new member benefits to drive member value and engagement? Try these irresistible member benefits.
5 min read
Tags: HL Product Updates, Marketing & Communications, Trade Associations
To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.
9 min read
Tags: Engagement, HL Product Updates, Trade Associations
In a recent episode of Higher Logic’s Member Engagement Show podcast, guests Alexey Gutin and Josh Slyman of Web Scribble discussed the many benefits career centers for associations. These benefits extend to members, associations, and employers.
5 min read
Tags: Community Strategy, Engagement
It’s not enough just to have an online community - what it looks like and how easy it is to use will impact your member engagement.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!