Higher Logic Blog
5 min read
Tags: Engagement, Marketing & Communications
Association Email Marketing Strategies and Trends
Email marketing is one of your association's most powerful tools, but only when used well. Learn top tips from our recent podcast episode with Amber Worthen, CEO of Email Maven.
2 min read
Tags: Community Strategy, Engagement, Marketing & Communications
Automation for Your Marketing, Community, and More
Your association can’t run on magic, but automation can sometimes seem like it. Learn how it can help you improve the efficiency of your member engagement, community, and marketing efforts.
4 min read
Tags: Marketing & Communications
Avoiding Spam Traps: How to Safeguard Your Email Deliverability
Spam traps can damage your email campaigns, causing poor email deliverability and tarnishing your sender score. Learn how to avoid them.
6 min read
Tags: Marketing & Communications
Gmail and Yahoo’s New Requirements for Bulk Senders: A Guide for Email Marketers
Here's what email marketers need to know to prepare for the new email requirements for bulk senders introduced by Google (Gmail) and Yahoo (Yahoo Mail).
7 min read
Tags: Marketing & Communications
SPF, DKIM, DMARC: The 3 Pillars of Email Authentication
Email authentication is built on SPF, DKIM, & DMARC. These technical, essential terms will help you master email authentication and maintain brand reputation.
4 min read
Tags: Community Strategy, Engagement, Marketing & Communications
Uncover the SPARK that Inspires Your Organization at Super Forum 2024
Here’s a quick look at what to expect at Super Forum 2024 - April 10-12, 2024.
6 min read
Tags: Marketing & Communications
How Informz Has Changed (and Using It to Transform Your Email Marketing)
Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members.
5 min read
Tags: HL Product Updates, Marketing & Communications, Trade Associations
Safeguard Member Engagement Through Choice: Message Categories and Email Preferences
To protect the power of email, you need to be judicious about what you send, how often, and to whom. That’s why tools/features like Higher Logic Thrive Marketing’s new message categories and preference management pages are so important.
8 min read
Tags: Acquisition, Marketing & Communications, Member Data
Web Tracking – the Ultimate Member Service
Web tracking is a powerful tool within marketing automation that helps your association target and personalize member content.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!
