Higher Logic Blog
Tags: AI, B2B, B2C, Community Strategy
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.
Tags: B2B, B2C, Community Strategy
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Your Longest-Standing Members May Feel the Least Connected
Is silent disengagement costing you your best members? Discover ways to acknowledge their contributions in ways that matter to them.
Tags: B2B, B2C, Community Strategy, Support Deflection
8 Reasons Your Customer Support Improves With an Online Community
95% of consumers say customer service is important to their loyalty. So how do you create a customer support experience that puts you on the right side of this stat? Use online community to improve support + increase retention.
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