Higher Logic Blog
5 min read
Tags: Engagement, Marketing & Communications
Association Email Marketing Strategies and Trends
Email marketing is one of your association's most powerful tools, but only when used well. Learn top tips from our recent podcast episode with Amber Worthen, CEO of Email Maven.
4 min read
Tags: AI
Major Trends for Associations in 2024 and Beyond
Learn about the association trends and changes expected in the next 5-10 years, and strategic action you can take to address workforce shifts, economic disruptions, regulatory developments, sustainability, AI, and more!
Tags: B2B, B2C, Customer Success, Product Adoption, Retention
How to Get Executive Buy-In for Community-Based Customer Success
You need the executive green light to acquire customer community tools – we're here to help you make your case. Learn how to convey the customer success and business benefits of a vibrant and engaged community so you can secure buy-in.
Tags: B2B, B2C, Community Strategy, Customer Success
Community Strategies for Customer Success Leaders in B2B SaaS
Customer success continues to change and evolve, but one thing remains the same: Customers are your most significant assets. In this guide, we walk you through how an online community helps to provide value and build relationships with your customers.
6 min read
Tags: Engagement, Non-Dues Revenue
6 Steps to Revolutionize the Career Journey & Rethink Revenue
What if you could turn your career center into more than just a job board? What if it was a dynamic hub of individualized career journeys for your members?
Generative AI Bots Are Harvesting Your Online Community’s Data—Here’s What You Can Do About It.
Explore the effects of AI bot crawlers on your online community's health. Learn if banning these bots could enhance or impair community interaction and safety.
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