14:00:56 From Nancy Sherwood to Everyone: Hello, from Washington, DC. 14:01:05 From Nathan Strumfeld to Everyone: black olives 14:01:06 From Maribel Rivera to Everyone: Veggies! 14:01:10 From Megan Watson to Everyone: sausage mushroom red peppers! 14:01:12 From Andrew de Bie to Everyone: Cheese! 14:01:14 From Nancy Sherwood to Everyone: Chicken and ground beef 14:01:14 From Pat Norman to Everyone: veggies! 14:01:15 From Rachael McLaughlin to Everyone: mushrooms and black olives 14:01:17 From Kim Miller to Everyone: Sausage, pepperoni, Mushrooms, Olives 14:01:17 From Kim Michael to Hosts and panelists: Onions and sausage! 14:01:18 From Courtney Kurtz to Everyone: green peppers and pineapple - watch out 14:01:18 From Julia O'Donnell to Everyone: Spinach, feta and bacon 14:01:18 From Jennifer Tyra to Everyone: Kalamata olives and mushrooms 14:01:18 From Matthew Perkins to Everyone: Pepperoni 14:01:19 From Taryn Newsome, CPhT | NCODA to Everyone: Black olives and mushrooms! 14:01:19 From Jackie Cardoza | National Health Council to Everyone: Veggies for sure! 14:01:19 From Aimee West to Everyone: Bananna Peppers and Bacon is a claasic 14:01:19 From Andrea Belanger to Everyone: Green olives, artichokes, sundried tomatoes 14:01:20 From Tira Hanrahan to Everyone: Banana peppers & feta 14:01:20 From Shannon Nelson to Everyone: pepperoni 14:01:20 From Jennifer Rafael to Everyone: Just cheese 14:01:21 From Lacey Schenck to Everyone: white pizza with grilled chicken 14:01:21 From David Bender to Everyone: fresh mozzarella and basil 14:01:22 From Kelly Henseler to Everyone: Pineapple 14:01:22 From Allison Mutschler to Everyone: peppers, mushrooms, and onions 14:01:23 From Robert Heacock to Everyone: Pepperoni & Mushroom 14:01:24 From Chelsea Grover to Everyone: Spinach, tomato, and mushroom 14:01:24 From Susie Jackson to Everyone: roasted red pepper and mushrooms 14:01:25 From Daniel Ehrenpreis to Everyone: Ricotta cheese and veggies 14:01:25 From Charla Lucas to Everyone: All kinds of mushrooms! 14:01:26 From Christine Chirichella to Everyone: sausage onion green pepper 14:01:26 From Saleha Malik to Everyone: Love a hawaiin, but also love love basil on pizza 14:01:27 From Susanna Shankman to Everyone: veggie 14:01:29 From Paul Stark to Everyone: Anything except anchovies! 14:01:29 From Sue Hicks to Everyone: Pepperoni with hot honey 14:01:29 From Christie Maillet to Everyone: supreme pizza with everything 14:01:30 From Samantha Bernal to Everyone: Green olives and canadian bacon 14:01:31 From Kathryn Devito to Everyone: pepperoni 14:01:32 From Jennifer Witebsky to Everyone: margherita with the basil works! 14:01:34 From James cain to Everyone: Fig, hot honey, and arugula 14:01:35 From Jackie Cardoza | National Health Council to Everyone: BBQ Chicken pizza 14:01:36 From Benita Kornegay-Henry to Everyone: Mushrooms, sweet onions and roasted peppers 14:01:37 From ALICIA CLINTON to Everyone: pineapple, black olives, mushrooms 14:01:39 From Marianne Fallis to Everyone: Pineapple, crumbled bacon and olives :) 14:01:39 From Cassandra Mallory to Everyone: Sausage, garlic, and mushrooms. 14:01:43 From Tirza Austin to Everyone: Hawaiian 14:01:43 From Keith Price to Everyone: chz 14:01:46 From Jessica Egyhazi to Everyone: Hawaiian -- gimme the pineapple! 14:01:47 From Melissa Low to Everyone: Tomato, mozzarella, basil, basalmic glaze! 14:01:49 From David Bender to Everyone: @kelly canned or fresh? 14:01:50 From Tirza Austin to Everyone: With stuffed crust 14:01:51 From Heather Barnett to Everyone: BBQ beef or pepperoni - but I love pizza so I do not judge! LOL 14:01:51 From Robert Richards to Everyone: feta and Italian sausage 14:01:53 From Christie Krueger to Everyone: Everything except anchovies 14:01:58 From Patricia Sullivan to Everyone: Sausage, mushrooms and ontions 14:01:58 From Luke LaBenne to Everyone: Tomato mozzarella basil 14:02:05 From Andrea Belanger to Everyone: Corn, carrots, and broccoli 14:02:09 From Treva Bustow to Everyone: hot honey 14:02:12 From Christine Vandelinder to Everyone: prociutto and mushroom. 14:02:15 From Bonnie Naugle to Everyone: Chicken and pineapple 14:02:19 From Aimee West to Everyone: Just had a olive burger pizza and it was fire 14:02:21 From Jenna Wiegert to Everyone: Pepperoni and sausage 14:02:26 From Megan Watson to Everyone: shrimp is underrated too! 14:02:32 From Sarah Rodriguez to Everyone: mushrooms, spinach, olives 14:02:36 From Judy Naegeli to Everyone: I currently enjoy Indian pizza like tandoori chicken or butter chicken. Yum 14:02:38 From Rachael McLaughlin to Everyone: ricotta cheese, bacon and mushrooms is really good, too. 14:02:38 From Tim McMullen to Everyone: Meat Lovers! 14:02:49 From Genevieve Griffin to Everyone: hot honey with cheese 14:03:22 From Ariel Hodges to Everyone: Hi, I'm an AI assistant helping ASCA take notes for this meeting. Follow along the transcript here: https://otter.ai/u/o94S0xJU3FkLVKgoicI-Duz3sdg?utm_source=va_chat_link_1 You can see screenshots and add highlights and comments. After the meeting, you'll get a summary and action items. If you'd like to stop this recording, you can go to the link above and click the Stop button. If you'd like to stop the recordings for all Otter Notetakers in this meeting, you can type "otter stop" in Zoom chat. 14:08:04 From Megan Watson to Everyone: I know I'm sick of getting emails :( 14:08:54 From Dana Frazeur to Everyone: all of the above 14:09:08 From Kim Miller to Everyone: Agree on all of the above 14:09:11 From Laura Furtado to Everyone: The Apple MPP issue and email bots really make analytics hard. 14:09:11 From Saleha Malik to Everyone: Low engagement due to lack of segmentation 14:09:23 From Jacob Isaac to Everyone: Couldnt agree more Laura 14:09:31 From Nancy Sherwood to Everyone: Did the benchmark report analyze how AI email summaries affect email engagement, etc? 14:09:47 From Aimee West to Everyone: We have a high open rate and click rate on the average. We just have so many emails going out. 14:09:59 From Brian Fewell to Everyone: Agree about analytics being rough. 14:10:00 From Kim Miller to Everyone: Are these verified opens or all opens. 14:10:22 From Aimee West to Everyone: Ours is 54.2 Average click is 7.2% 14:10:45 From Patricia Sullivan to Everyone: i think that people are just getting more selective and opting out of stuff to clear out their inboxes. 14:10:47 From David Jovel (Higher Logic) to Hosts and panelists: @Kim these are filtered opens 14:10:55 From Laura Furtado to Everyone: I have tried to get our stakeholders and marketing team members to stop asking or looking at open rates. 14:10:56 From Nathan Strumfeld to Everyone: Why is mobile so low? I thought it was higher in general 14:11:09 From McKenna Reding to Everyone: I’m curious about mobile as well 14:11:24 From Laura Furtado to Everyone: Unsubscribe rate is hard to measure as well because we get a ton of bots clicking on our unsubscribe rate in our email footer. 14:11:44 From Aimee West to Everyone: Our mobile is low - we are a member association. Most opens are M-Th 9 to 5pm and Fri 9 to noon. 14:12:00 From Heather Barnett to Everyone: mobile low - maybe because they are work related emails and opened on work email? 14:12:05 From Lacey Schenck to Everyone: Same here Aimee 14:13:09 From Pam Sorrentino to Everyone: Same here - very low mobile usage among our member leaders 14:13:14 From Aimee West to Everyone: Lacey - people are opening at work on a desktop, which totally makes sense. I also think mobile is not a mobile phone but an iPad. 14:13:32 From Lacey Schenck to Everyone: When we send B2B we see a huge increase in mobile though so it really depends on your member type in my opinion 14:13:45 From Lori Holly to Hosts and panelists: Does your data break down by type of association relevant to open and click rates. We are a medical specialty association and our leadership often doubts the "average" rates I quote because they believe there is a difference in medical associations and other associations. 14:13:53 From Chelsea Grover to Everyone: our mobile is SUPER low too (but also sending to professional email addresses) 14:14:33 From David Jovel (Higher Logic) to Hosts and panelists: https://senderscore.org/ https://mxtoolbox.com/ https://aboutmy.email/ 14:14:38 From Amber Worthen to Everyone: Zero Bounce is our favorite! 14:14:55 From Patricia Sullivan to Everyone: hi, Amber! 14:15:05 From Nancy Sherwood to Everyone: Could you please repeat how HL can help with domain verification/list hygene? 14:15:12 From Laura Furtado to Everyone: I don't believe our mobile data is correct in Informz. It doesn't match what we see in Google Analytics. 14:16:08 From Laura Furtado to Everyone: Our audience is not typically on desktops, so I agree with Kelly that the mobile data is not reliable. 14:16:19 From Andrea Belanger to Everyone: What about the heat map? 14:16:32 From Andrea Belanger to Everyone: We have different numbers of clicks on the heat map vs the overview 14:17:35 From Saleha Malik to Everyone: Open rate sometimes feels like it may not be useful to measure, especially since many emails auto-open the top email in your inbox 14:17:42 From Susie Jackson to Everyone: We don;t trust the rates because of bots 14:17:43 From Lacey Schenck to Everyone: Click heat map has been all over the place and inaccurate lately 14:17:55 From Jeremy Adam to Everyone: How are you combating AI clicking the links within the messages? 14:18:13 From Amber Worthen to Everyone: Open rates are flimsy, and they will continue to be - especially as AI continues to impact inboxes. Clicks for the win always! 14:18:14 From David Bender to Everyone: Open rate is still important to stakehoulders 14:18:29 From Jennifer Ginest to Everyone: What about Click to Open rates 14:18:41 From Lydia Thompson to Everyone: I have had many issues with click rates being over filtered and saying I have 5 clicks out of 5000 opens for an email that was getting 300+ clicks when previously using mailchimp 14:18:49 From Amber Worthen to Everyone: David - Agreed, we still need some number to know if our emails are getting opened but don't make any major decisions based on those rates. 14:19:02 From Brian Fewell to Everyone: Yeah, I’m more into Click to Open myself. (Have to calculate this ourselves, would be nice if RealMagnet included them in analytics). 14:19:03 From Nathan Strumfeld to Everyone: I think Click to open rates are important too 14:19:03 From Laura Furtado to Everyone: CTOR is not reliable. The apple MPP issue greatly affects any open related data. 14:19:20 From Brian Fewell to Everyone: Valid point Laura. 14:20:43 From Claudia Mason to Everyone: Does this data also include emails that are sent with automation rules? We're new at all this. 14:20:47 From Chelsea Grover to Everyone: our forward rates are VERY HIGH, like to the point I totally ignore it ...is that normal? 14:21:18 From Lacey Schenck to Everyone: I've been using distributed send but unfortunately the bot clicks are still really bad 14:21:29 From Saleha Malik to Everyone: Could it be auto-forwarding affecting the FWD rate? 14:21:30 From Lacey Schenck to Everyone: Same here Chelsea 14:21:51 From Laura Furtado to Everyone: Forward data is misleading. It is really based on IP address. So if someone opens the email on multiple devices, it counts as a "forward." Misleading. 14:22:04 From Saleha Malik to Everyone: My worry about large subject lines is anything past the first 5-6 words getting cut off 14:22:36 From Jacob Isaac to Everyone: Is the "preheader" the "preview" text? 14:22:47 From Amber Worthen to Everyone: Yes :) 14:22:49 From Patricia Sullivan to Everyone: Yes, Jacob 14:23:16 From Anush Hakobyan to Everyone: Is there a way on Informz to check this data for our members specifically? 14:23:16 From Nathan Strumfeld to Everyone: If you don't set the preheader text, it just picks up the first copy from the email body 14:23:24 From Jacob Isaac to Everyone: we find that is an important influence in open rate 14:25:45 From Jacob Isaac to Everyone: We go back and forth on subject lines because of how many of us search emails based on them. 14:26:06 From Amber Worthen to Everyone: Yes!! Little changes to preheaders really help get emails opened 14:27:06 From Saleha Malik to Everyone: I attended a session of Amber's at last year's ASAE Tech Conf! Loved it! Still have my Email Maven stickers :) 14:27:51 From Megan Petersen to Everyone: We've been playing with our subject lines and redesigned our newsletter after our opens plummeted to around 20%. We're aiming to get them up to 30%. But our click rates are significantly over 20%, so we're clearly doing something right. 14:28:12 From Amber Worthen to Everyone: Aww I love that! I love sharing all the email knowledge and I equally love Jay Schwedelson's newsletter & podcast. 14:28:48 From Alysia Gradney to Everyone: Do emojis impact deliverability rate? 14:28:49 From Christie Maillet to Everyone: I second Jay Schwedelson's newsletter! 14:30:20 From Amber Worthen to Everyone: @Megan - you might want to ask Higher Logic to check into your deliverability. Sometimes I have found that the open rates are poor but click rates are good, it is because settings are off or you are getting caught in spam. Just send in a ticket and they are super helpful. 14:31:21 From Amber Worthen to Everyone: @Alysia - no in our testing emojis don't impact deliverability. I think the problem now with emojis is that AI over uses them, so people are not liking seeing them as much. But A/B test it - for some of our clients they still work great. 14:31:25 From Laura Furtado to Everyone: Can you see if emails are caught in spam? I didn't think you could in Informz. 14:31:37 From Susie Jackson to Everyone: CTA button vs text or both? 14:32:27 From Jacob Isaac to Everyone: yes!! things like that keep happening 14:32:30 From Megan Petersen to Everyone: @Amber - yes, we've been in touch with HL about it after our opens plummeted. I'm due in a few weeks for our Q2 call so I'll be sure to bring it up again. 14:33:27 From Nancy Sherwood to Everyone: What data, if any, is there on how alt text is prioritized by AI? Does it reinforce a summarizing function? 14:33:48 From Lacey Schenck to Everyone: What about email scroll? 14:33:58 From McKenna Reding to Everyone: What’s an example of CTA written in first person? 14:34:18 From Jacob Isaac to Everyone: we have buttons, texts, and image headers that go missing depending on the email client and if looking on mobile. 14:34:22 From Nancy Sherwood to Everyone: A CTA I often use is "Save my spot" or "I want to renew." 14:34:27 From Maribel Rivera to Everyone: I want in 14:34:34 From Kathleen Mulcahy to Everyone: sign me up 14:34:36 From Amber Worthen to Everyone: @Nancy, I did a deep dive on AI summaries last week - basically yes, AI cares about alt text on images. Exactly how that impacts how you end up in a summary, we don't know. 14:34:36 From McKenna Reding to Everyone: Thank you, Nancy and Maribel! 14:35:34 From Nathan Strumfeld to Everyone: Do you have some starter templates to leverage in Higher Logic? 14:36:20 From Nathan Strumfeld to Everyone: Thank you! 14:36:26 From Patricia Sullivan to Everyone: And single word links are not helpful! "here' is not a good link! 14:39:32 From Mariela Salas to Everyone: but the ctr is lower? 14:39:49 From Aimee West to Everyone: when I use here. I use the whole sentence as a live link. 14:40:43 From Aimee West to Everyone: how do you set up those groups? 14:40:56 From Patricia Sullivan to Everyone: That's what I am always telling my colleagues, @Aimee! 14:41:09 From Anika Swarn to Hosts and panelists: Are there clear instructions somewhere on how to pull action lists, those who clicked a link, etc? 14:41:40 From Aimee West to Everyone: It really works the best. 14:41:54 From Patricia Sullivan to Everyone: Doesn't that info need to be in your database to do that? 14:41:56 From Amber Worthen to Everyone: @Aimee - it depends on what your integration is like. Typically you are creating these types of groups in your AMS or Community, then pushing them into Thrive Marketing 14:42:24 From Aimee West to Everyone: we don't have thrive yet. 14:42:40 From Amber Worthen to Everyone: Are you in Informz? Real Magnet? 14:42:47 From Aimee West to Everyone: informz 14:43:37 From Amber Worthen to Everyone: Same situation there then! A cool thing you can do just in Informz is target people who have opened or clicked, or performed a specific action within an email. Sherilyn and I are speaking about this at Super Forum. 14:44:36 From Aimee West to Everyone: Oh that would be great to set up. ahh good to know about SF. 14:45:03 From Aimee West to Everyone: I wish we could color code the emails once they are sent. 14:45:27 From Claudia Mason to Everyone: We are new to HL, how do we know if we have informz or thrive marketing? 14:46:09 From Molly Winter to Everyone: Are listening campaigns for web traffic available for all Higher Logic accounts? 14:46:23 From Amber Worthen to Everyone: It's basically the same thing. Informz is the original name, then they re-branded it to Thrive Marketing. 14:48:25 From Laura Furtado to Everyone: If you have multiple campaigns based on website activity, is it easy to see if people fall into multiple campaigns, or can you prioritize which email they get if they fall into multiple but only want then to get one or two campaign emails? 14:50:10 From Nancy Sherwood to Everyone: FYI: Your Campaign function in Informz is not accessible to screen readers. I have reported this for years. 14:50:47 From Susie Jackson to Everyone: For marketing for an event, how many blasts is too many ? Would love to know from other associations what is your email cadence for promoting an event. For example, for live event we email weekly for 6 weeks before event date and every 2 weeks for the weeks before the 10 - 6 week s prior to event. 14:50:52 From Lori Holly to Hosts and panelists: Please send the chat transcript after the meeting. 14:52:04 From Laura Furtado to Everyone: @Susie are you asking about event registrants so those already registered or promotional emails to get registrants? 14:52:29 From Amber Worthen to Everyone: @Laura - it is easiest to setup separate web activity audiences, and separate campaigns. Once you have one of each, just copy and change it a little. Technically you can do what you are describing it's just harder 14:52:45 From Susie Jackson to Everyone: to get registratnts 14:53:20 From Christie Maillet to Everyone: Has anyone used automation for marketing recruitment? We use PropFuel a bit for that (asking questions), but I would like to try something in Informz and I wonder what has worked for others. 14:53:37 From Ariel Hodges to Everyone: Takeaways from the meeting 👉💬 [ ] Send the webinar recording and CAE certificate to all registrants within approximately one week after the presentation (Kelly Whelan) See full summary - https://otter.ai/u/o94S0xJU3FkLVKgoicI-Duz3sdg?utm_source=va_chat&utm_content=wrapup_v4&tab=chat&message=c91b8dbb-c82a-407a-be60-deeb337245bc 14:53:53 From Nancy Sherwood to Everyone: Informz has Demographic forms that you can use to ask a simple question and create target audiences from the answers. 14:54:15 From Aimee West to Everyone: We send one email every month of live webinars happening the following month. We also highlight important ones in our weekly member newsletter 14:54:30 From Laura Furtado to Everyone: @Amber, yes I think that is our issue. We have a robust website with lots of products, content and audiences, so it is hard to do web activity based campaigns. Just complex set up, but also hard to know how many people cross over into all the campaigns we want. 14:54:52 From Stacy Eslick to Everyone: Yes, we use propfuel as well and really want to work on better segmentation. so much we try to push out but there is so much 14:55:04 From Amber Worthen to Everyone: @Christie - yes we use Informz regularly for recruitment. We also love PropFuel for some things but do a lot more in Informz because we like to pair the lead magnet in a landing page right into a nurture campaign. Happy to share examples if you want to connect! 14:55:07 From Patricia Sullivan to Everyone: @Susie, It depends on how early you open registration. For me, starting six months in advance, I do monthly for three months, then twice a monthly for six to eight weeks, and then weekly. I like to do a regional email in the last two weeks for people who could drive in, highlighting that we're nearby and worth the drive. 14:55:31 From Claudia Mason to Everyone: Is informz included with our HL? 14:55:31 From Megan Watson to Everyone: Thank you! 14:55:31 From Nancy Sherwood to Everyone: Thank you. 14:55:32 From Jennifer Ginest to Everyone: Thanks! 14:55:36 From Claudia Mason to Everyone: Thank you! 14:55:42 From Aimee West to Everyone: Thank you! 14:55:52 From Anush Hakobyan to Everyone: Thank you! 14:55:53 From Kimberly Quiros to Everyone: Thank you! 14:55:55 From Daniel Ehrenpreis to Everyone: Thank you! 14:56:01 From Eric Johnson to Everyone: Same uestion for us: Is informz included with our HL? 14:56:02 From Laurie Denham to Everyone: Thank you, very helpful 14:56:03 From Robert Richards to Everyone: Thank you! 14:56:04 From Jackie Cardoza | National Health Council to Everyone: Wonderful information, looking forward to share internally. 14:56:05 From Pat Norman to Everyone: Thank you!! 14:56:19 From Patricia Sullivan to Everyone: HL communities and Informz are different products. 14:56:22 From Jacob Isaac to Everyone: Love the ability of A/B testing. We have seen positive results in the form of registrations for events by them. 14:56:48 From Jim Rossi to Everyone: Thank you! This was very informative 14:56:52 From Patricia Sullivan to Everyone: Will we be able to get the slides? 14:57:02 From Jacob Isaac to Everyone: Does the size of the Association Staff factor into the benchmark report? 14:57:25 From Andrea Belanger to Everyone: We found that all caps is caught in a lot of spam filters 14:58:09 From Susie Jackson to Everyone: @patricia Sullivan , thanks! that's about where we are 14:58:24 From Kim Jansen to Everyone: thanks - great session!! 14:58:58 From Michael Skiados to Everyone: Thank you 14:59:14 From Dolores Curry to Everyone: Thank you, very informative 14:59:17 From Anika Swarn to Hosts and panelists: What's the email address again (or the department)? 14:59:31 From Patricia Sullivan to Everyone: @Susie, I like to remember that email is just one part of an overall marketing campaign. Social media, paid ads, etc. should all be complementing each other. 14:59:53 From Heather Barnett to Everyone: Thank you! 14:59:55 From Nathaniel Holic to Everyone: I was editing my campaigns during this call based on this info lol. Thank you! 14:59:57 From Jacob Isaac to Everyone: understandable. we just have a team of 1 in our Marketing. 15:00:14 From Aleatha Ezra to Everyone: Thank you! 15:00:21 From Jacob Isaac to Everyone: Thank you all so much! 15:00:31 From Kim Miller to Everyone: Thank you I need to jump to another call. Very informative. 15:01:35 From Cathy Beck to Everyone: IS anyone doing actual paper mailers? 15:01:41 From Susie Jackson to Everyone: very good webinar-thank you all! 15:02:05 From Cheryl Manmohan to Everyone: @Cathy Beck - we don't! 15:02:07 From Susie Jackson to Everyone: we do a postcard as a save the date to reach our C-suites 15:02:08 From Christie Maillet to Everyone: Thank you! This was so helpful! 15:02:12 From Michele Morgan to Everyone: Thank you! 15:02:12 From Audrey Gentry to Everyone: Thank you! 15:02:13 From Jackie Cardoza | National Health Council to Everyone: Thank you! 15:02:16 From Chelsea Grover to Everyone: Thank you! 15:02:18 From Caroline Slater to Everyone: Thanks! 15:02:20 From Cheryl Manmohan to Everyone: Thank you! 15:02:21 From Courtney Kurtz to Everyone: Thanks! 15:02:22 From Marley Dubrow to Everyone: Thank you! 15:02:22 From Ruby Chui to Everyone: Thank you!