Relevance Wins What the 2025–2026 Association Email Benchmarks Reveal About High-Performing Emails
Learn what drives stronger email engagement and what to prioritize in 2026.
Association email performance isn’t about sending MORE emails, it’s about sending messages that are RELEVANT.
Our 2025–2026 Association Email Benchmark Report reveals a clear pattern: associations that use segmentation, personalization, and automated messaging consistently outperform those relying on broad, one-size-fits-all campaigns.
During this session, presenters Sherilyn Stack, David Jovel, and Kelly Whelan break down the most important email benchmark shifts and translate them into practical strategies you can use to improve engagement, retention, and campaign results.
Webinar Materials
What You’ll Learn:
- Key email performance trends for associations 2022-2026
- How segmentation and personalization impact engagement
- Where automation delivers measurable lift
- Practical steps to strengthen your email strategy in 2026
Who Should Watch:
- Association Email Marketers
- Marketing Directors & Managers
- Digital Engagement Leaders
- Membership & Community Marketing Teams
Presenters:
- Sherilyn Stack, Senior Success Advisor, Higher Logic
- David Jovel, Sales Engineering Director, Higher Logic
- Kelly Whelan, Senior Content Marketing Manager & Host of The Member Engagement Show, Higher Logic
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