Higher Logic Blog
7 min read
Tags: Marketing & Communications
Building Personas: Defining Your Audience
Developing personas is a key practice for many teams within organizations. Learn how to harness your data to define your audience.
7 min read
Tags: Member Data
Getting Insights From Member Data: 3 Steps to Ensure You Can Trust Your Results
You have your member data at your fingertips. Now what? Validate your data to ensure accuracy and clarity and get insights and results you can trust.
9 min read
Tags: Member Data
A 5-Step Framework for Successful Member Data Projects
85% of data analysis projects fail due to unclear objectives, poor data quality, and inadequate planning. Follow this framework to ensure that your member data projects succeed!
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Engagement—Not Revenue—Is the Most Important KPI for Your Community with Eric Stieg
Executives default to revenue as the top community KPI. But they’re missing the bigger picture. Anaplan’s Eric Stieg breaks down why engagement is the real foundation for growth and how to shift the conversation with leadership.
7 min read
Tags: Marketing & Communications
Optimizing Email Marketing to Enhance Member Outcomes
Understand the latest email benchmarks to help you improve your marketing strategies and increase member engagement and value.
Tags: B2B, B2C, Community Strategy
Your Community Is Bursting with Intent SignalsHeres How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots
Community managers spot opportunities every day—future advocates, cross-sell signals, renewal risks. But too often, these insights get lost. In "Power of Connection," Nicole Saunders joins Paul Schneider to discuss how AI is helping communities bridge the gap between engagement and business impact.
Tags: AI, B2B, B2C, Community Strategy
From Support to Strategy: How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs
In “Power of Connection,” Nicole Saunders reveals how AI is helping online communities evolve from troubleshooting forums to strategic hubs that shape industry conversations and drive customer decisions.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
The Case for Merging Community and Customer Marketing with Nicole Saunders
Community and customer marketing often operate in silos, but Nicole Saunders of Coupa is uniting these teams for greater impact. In “Power of Connection,” she shares strategies for breaking down silos, aligning goals, and turning missed opportunities into loyalty-driving wins.
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