Higher Logic Blog
Tags: B2B, B2C, Community Strategy, Customer Success, Product Adoption
When Customers Become the Teachers: How Bluebeam Scaled Education by Tapping Into Community Knowledge
In “The Power of Connection” podcast, Aily Roper shares how Bluebeam moved away from creating training content for every use case and instead used their community to fill niche knowledge gaps.
Tags: B2B, B2C, Community Strategy
Inside the Community Playbook: Lessons from ZoomInfo’s Chris Detzel
In this episode recap of "The Power of Connection," Chris Detzel reflects on his career journey, the lessons he’s learned, and his vision for the future of community.
6 min read
Tags: Marketing & Communications
Double Opt-in vs. Single Opt-In for Email Marketing
Should you use double opt-in or single opt-in for your email list subscribers? Learn the pros and cons and decide what fits with your email marketing strategy.
8 min read
Tags: Marketing & Communications
What Does iOS 18 Mean for Email Marketers?
Learn what iOS 18 means for your email marketing strategy and how email marketers can adapt to Apple Mail updates.
7 min read
Tags: AI
Privacy and Security Considerations When Using AI for Your Association
In an episode of The Member Engagement Show, I sat down with Amanda DeLuke, Senior Privacy Analyst at Higher Logic, to talk about key privacy and security considerations for associations as they incorporate AI into how they do their work.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
5 Gamification Features Every Online Community Should Consider
Learn simple ways to gamify your online community and make it a place your members want to keep coming back to.
7 min read
Tags: Marketing & Communications
10 Ideas to Segment and Personalize Your Email Marketing
To truly harness the potential of email marketing, you need to go beyond generic blasts. Email personalization and segmentation can transform your campaigns, making them more relevant and engaging.
Tags: Advocacy & Engagement, B2B, B2C, Community Strategy
Why Your Longest-Standing Members May Feel the Least Connected
Is silent disengagement costing you your best members? Discover ways to acknowledge their contributions in ways that matter to them.
Higher Logic Thrive is purpose-built for associations.
With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!
