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association team meeting to define, improve, and communicate their value proposition

Tags: Acquisition, Engagement, Retention

How Associations Can Clarify and Communicate Their Value Proposition


Learn how associations can clarify and strengthen their value proposition by focusing on outcomes, alignment, and member lifecycle strategy.

Kelly Whelan
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association professionals engaging in a Q&A about industry trends

Tags: Acquisition, Engagement, Retention

How Associations Are Solving Membership Challenges in 2026: Real Questions, Practical Answers


Based on real questions associations are asking in 2026, explore tips on email engagement, renewals, events, member value and more.

Kelly Whelan
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Professionals reviewing association trends

Tags: Acquisition, AI, Engagement, Retention

2026 Association Trends & Predictions: What Leaders Need to Prepare For


Discover the top association trends shaping 2026, from discoverability and retention to community and AI—backed by new research and expert insights.

Kelly Whelan
Plan Ahead

Tags: Engagement, Retention

5 Common Mistakes When Onboarding New Association Members


Learn common mistakes associations make when onboarding new members, from communication missteps to outdated tools, and how to fix them for better retention.

Darryl Gecelter
Darryl Gecelter
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Tags: Engagement, Member Data, Retention, Trade Associations

The Beginner’s Guide to Member Engagement Platforms


Member engagement platforms help associations and other member-based orgs provide more value to members. Explore core features and top solutions here.

Sarah Spinosa
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13 min read

Tags: Engagement, Retention

13 Member Engagement Ideas to Improve Your Strategy


A creative, varied member engagement strategy is vital for associations to retain members. Explore the basics and more than 13 ideas from association experts.

Sarah Spinosa
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association members engaging at a conference

7 min read

Tags: Acquisition, Engagement, Retention

Growing and Sustaining a Strong Membership Community


Successful associations need strong strategies to both attract new members AND build lasting relationships that keep them engaged and connected. Check out tips from our recent webinar!

Angela Bruce
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association member sharing their experience and feedback

4 min read

Tags: Engagement, Retention

The State of Association Member Experiences


Learn what members want and what you can do to improve member experience and engagement.

Kelly Whelan
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Two Association Leaders Discuss how to better Re-Engage Members

8 min read

Tags: Marketing & Communications, Retention

Creating a Re-Engagement Email Campaign that Works


Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign.

Chris Weaver
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization