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association team meeting to define, improve, and communicate their value proposition

Tags: Acquisition, Engagement, Retention

How Associations Can Clarify and Communicate Their Value Proposition


Learn how associations can clarify and strengthen their value proposition by focusing on outcomes, alignment, and member lifecycle strategy.

Kelly Whelan
Get Ideas
association professionals engaging in a Q&A about industry trends

Tags: Acquisition, Engagement, Retention

How Associations Are Solving Membership Challenges in 2026: Real Questions, Practical Answers


Based on real questions associations are asking in 2026, explore tips on email engagement, renewals, events, member value and more.

Kelly Whelan
Get Answers
Professionals reviewing association trends

Tags: Acquisition, AI, Engagement, Retention

2026 Association Trends & Predictions: What Leaders Need to Prepare For


Discover the top association trends shaping 2026, from discoverability and retention to community and AI—backed by new research and expert insights.

Kelly Whelan
Plan Ahead
association member using a learning management system

6 min read

Tags: Continuing Education, Acquisition, Engagement

3 Types of Online Learning: Professional Development Trends for 2026


Explore professional development trends, key types of online learning, and discover how to create engaging learning ecosystems.

Sarah Spinosa
Adapt to the Trends
Woman offering handshake to new association member

8 min read

Tags: Acquisition

Member Acquisition Strategies: How Do Associations Attract and Retain New Members?


Attracting new members is key to growth and long-term success for associations. Explore these five member acquisition strategies.

Sarah Spinosa
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association professionals celebrating improvements to their website without a major redesign

4 min read

Tags: Acquisition, Engagement

Small Steps, BIG Results: Improving Your Website Without a Major Redesign


You don’t need a full-scale website redesign to improve usability, engagement, revenue generation, and member value. Here are some quick wins!

Laura Graham, Senior Solutions Architect, Results Direct, RD Mobile
Laura Graham
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association members engaging at a conference

7 min read

Tags: Acquisition, Engagement, Retention

Growing and Sustaining a Strong Membership Community


Successful associations need strong strategies to both attract new members AND build lasting relationships that keep them engaged and connected. Check out tips from our recent webinar!

Angela Bruce
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abstract image representing search engine optimization (SEO)

6 min read

Tags: Acquisition

SEO Quick Wins for Associations: A Practical Guide


Search Engine Optimization (SEO) might sound daunting, but we've got some quick wins you can use if you’re a small association or nonprofit team.

Kelly Whelan
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Higher Logic Thrive is purpose-built for associations.

With three core packages to choose from, and multiple add-on services to enhance your member experience, create the member engagement solution that works for you!

woman helping digitally transform her organization